How the TABC Regulates Promotions for On-Premises Liquor License Holders

Texas alcoholic beverage law not only regulates who can buy and sell alcohol, but also how alcoholic beverages are advertised and promoted, especially at on-premises retail locations. In fact, the Texas Alcoholic Beverage Commission (TABC) established an entire rule entitled “On-Premises Promotions.”

What gives the TABC the authority to create that rule? What does the rule say about happy hours and drink discounts and other familiar promotions? We try to answer those questions in our three-part, blog series about on-premises promotions.